NIC'S started out as just a wholesale commissary back in 2001 by Rina Go and her late sister Maggie - supplying a variety of desserts and savouries to several cafes and restaurants throughout Manila. Today, NIC'S has expanded even further into retail now having two restaurant branches; one at UP Town Center (Katipunan) which opened five years ago and the newly opened store located at Park Terraces (Makati).
Owner Rina Go, who was the original founder of 90’s local fashion brand VISEVERSA, decided to dive into the food business while still running the chic female clothing line. She pursued further studies in Fashion at Tobe-Coburn , NYC and ended up living and working in New York for ten years. She along with her sister absorbed different culinary influences whilst applying dishes on their siblings during the holiday seasons. When she foresaw fast fashion entering the Philippines and got an offer for VISEVERSA, she decided to sell and focus solely on NIC’S.
NIC’S takes pride in being self-sufficient with supplying its own restaurants - creating delectable dishes that cater affordable Filipino and European comfort food, as well as several pastries, bread, coffee, cake shakes, and now even cocktails. The breads, dough, and sauces of the sandwiches, pizza, and pasta are all made in the commissary. Aside from the dine-in food at NIC’S, the brand also offers to-go dry goods and bottled items such as Seven Herb Cheese and Parmesan Pimento Dips, and the favoured NIC’S Parmesan Wheat Crisps which are popular to be given as gifts during the holidays and special private occasions such as weddings or company events.
More than its delicious products and quality service, NIC’s provides a lifestyle experience that one can either relate to or aspire to have. They collaborate with different budding local brands that are aligned with the brand’s DNA. Having price points that are very reasonable, NIC’s makes sure that anyone can enjoy luxury without having to compromise for it.
WHERE FASHION MEETS FOOD
When the NIC’S UP Town Center branch renovated a while back, Interior Designer Tina Periquet-Galicia took on the project and suggested to rebrand to a black and white, New York inspired vibe - connecting Rina’s past with her current life in the food industry. Diving deeper into the branding, Rina’s daughter Nicole, who NIC’S is named after, used her vast experience in Public Relations by curating a different kind of experience for customers - integrating taste in food and fashion. With the tagline, “Where Fashion Meets Food and Taste Matters”, Nicole believes that taste goes beyond food - it can be fashion, music, film, travel, Broadway, sports etc - the list goes on. Her involvement has helped NIC’S become more relevant to the millennial market, while still being a brand that is timeless and class; grabbing inspiration from the 1930’s up to today’s day and age.
More than its delicious products and quality service, NIC’s provides a lifestyle experience that one can either relate to or aspire to have. They collaborate with different budding local brands that are aligned with the brand’s DNA. Having price points that are very reasonable, NIC’s makes sure that anyone can enjoy luxury without having to compromise for it. In the latter part of 2017, Rina and Nicole worked closely with Atelier Almario’s Ivy and Cynthia Almario in conceptualising the design for the Park Terraces branch which had its soft-opening last November 2018. Creating a glamorous and classy dining experience, NIC’S Park Terraces has become a place for many to meet, treat, and enjoy themselves to the food and ambiance on a daily basis.